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About
Wayne
Wayne
started his Sacramento business, e-Seniors Club, because he had
experience in technology and because he saw a need for the elderly to use the
internet more safely and comfortably. "It started with my parents, then my wife's
parents, and then other family members who asked me questions about how to
configure their computers and home networks... There was a lot of unease regarding how to use the internet, and how to use it safely."
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Since 2002, Wayne
has built relationships with local nursing homes. He works with those
institutions to
upgrade their computer areas and provide classes to its residents. "Senior care can be a competitive market. Each facility
was trying to differentiate itself by appearing to be the most
progressive and technology-friendly. Thus, there was a constant demand
for my services."
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However,
because of the increasing economic woes of the state of California, discretionary spending
for Wayne's services declined. "I needed a
plan for how I could 're-sale' the value of my service to my
existing and prospective clients." That's when Wayne reached out to
USALC.
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Scam or Solution?
"Because
I teach internet safety for a living, I was very skeptical
when it came to USALC. There was no physical location in Sacramento, yet this group implied that it could help me." Wayne
cautiously completed an online application and scheduled a 20-minute phone
orientation. "The representative that I spoke with seemed to know a
lot about small business, and there was a great level of program documentation... But the one thing that I
most appreciated was his explanation of what USALC does and what it doesn't."
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The
representative explained that USALC would not guarantee a 'magic' solution
to solve all of Wayne's challenges. However, USALC could help Wayne make small improvements to
his marketing approach that will lead to meaningful results over time.
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